How ROJA London built this send — a welcome offer email shipped as product hero on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Karma Organic SpaflowPreheader: “Welcome to Karma Organic Spa! Enjoy 10% off your next order.”
Offer
10% off
Voice warmth
0.85
Sent
Tue · 8am
Format
Product hero
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 23.3% when it discounts).
Voice warmth 0.85 for ROJA London vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients / Non Toxic
Hero headline
Welcome to Karma Organic Spa! Enjoy 10% off your next order.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Apply discount”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
karmaorganicspa.com
No UTM tagging detected
Tracking domain
karmaorganicspa.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Non-Toxic”ingredient · unsubstantiated
“Vegan”ingredient · unsubstantiated
“Cruelty-Free”ingredient · unsubstantiated
“No Toluene, No Formaldehyde and No DBP”ingredient · unsubstantiated
“Soybean Oil and Lavender formula”ingredient · unsubstantiated
Products featured
Soybean Oil and Lavender Nail Polish Remover$12bestseller
Wine O'Clock Nail Polish (#495)$11bestseller
Kujola
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