Mine 3 bedste råd til mens på ferien ☀️ - Cathrine
How ROJA London built this send — a routine education email shipped as editorial / long-form on Sunday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Flow IntimatescampaignPreheader: “Så du kan bruge sommeren på strand og sjov – ikke bekymringer 🩸”
Offer
Full price
Voice warmth
0.90
Sent
Sun · 5pm
Format
Editorial / long-form
How this send compares
When ROJA London does discount it averages 23.3% off — 0.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for ROJA London vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Summer Launch
Hero headline
Mine 3 bedste råd til mens på ferien
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“KØB NU”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
flowintimates.com
No UTM tagging detected
Tracking domain
flowintimates.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Bloody Clean er et skånsomt vaskemiddel med probiotika, udviklet specielt til menstruationstrusser”ingredient · unsubstantiated
“Allergy certified (shown on product label)”ingredient · substantiated
“Flow set hos ELLE, ALT, Eurowoman, Femina, GO'TV2DK”ranking · substantiated
Products featured
Bloody Clean Travel Size$69hero
Menstruations-badedragternew
Menstruations-bikiniernew
Calming Magnesium Cream
Kujola
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