How ROJA London built this send — a community engagement email shipped as mixed / modular on Wednesday at 9am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Blomma Beautycampaign
Offer
Full price
Voice warmth
0.90
Sent
Wed · 9am
Format
Mixed / modular
How this send compares
When ROJA London does discount it averages 23.3% off — 0.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for ROJA London vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Community Engagement
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Your Questions Answered!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
blommabeauty.com
No UTM tagging detected
Tracking domain
blommabeauty.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“It's Pure Organic Herbal Hair Dye”ingredient · unsubstantiated
“Organic Mineral Sunscreen SPF 30 - Dermatologically Approved”efficacy · substantiated
“Hand Cream with Marshmallow and Calendula”ingredient · unsubstantiated
Products featured
Vegan Lip Balmnew
Aromatherapy Mood Rollernew
It's Pure Organic Herbal Hair Dyenew
Organic Mineral Sunscreen SPF 30new
Hand Cream with Marshmallow and Calendulanew
Beeswax Lip Balmnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.