How SHOP MISS A built this send — a new launch email shipped as product hero on Tuesday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SHOP MISS A does discount it averages 11.0% off — 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for SHOP MISS A vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Clean Ingredients
Hero headline
Dull Skin? Meet Your Match
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Powered by Korean Ginseng”ingredient · unsubstantiated
“Brightening”efficacy · unsubstantiated
“Reduces redness”efficacy · unsubstantiated
“Hydrating”efficacy · unsubstantiated
“Improves the look of scars”efficacy · unsubstantiated
Products featured
AOA Skin Areum Ginseng Hydrating Serumnew
AOA Skin Areum Ginseng Renewing Tonernew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.