How SHOP MISS A built this send β a discount led email shipped as animated / gif on Monday at 12pm, carrying a 11% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
11% off β 11.5 points shallower than the tracked set average of 22.5% (this brand averages 11.0% when it discounts).
Voice warmth 0.68 for SHOP MISS A vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Animated / GIF
Secondary: Product hero
Secondary theme
Urgency
Hero headline
ENDING SOON β 11% OFF + $1 U.S. Shipping
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
11% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Lip Gloss
Skincare
Jewelry
Kujola
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