How SHOP MISS A built this send — a affordable quality email shipped as mixed / modular on Wednesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SHOP MISS A does discount it averages 11.0% off — 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for SHOP MISS A vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Affordable Quality
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Discovery
Hero headline
High-Quality Makeup at Feel-Good Prices
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“High-quality makeup at feel-good prices”efficacy · unsubstantiated
“Top rated & affordable makeup and lashes”ranking · unsubstantiated
“Everyone's adding these to cart”social proof · unsubstantiated
Products featured
Dewy Blend Foundation
Lip Glaze Butter Lip Tint
Waterproof Makeup Sealer
Nearly Naked Lashes
Alexis 6-Pack
3D Faux Mink Lashes$2
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.