How SHOP MISS A built this send β a affordable beauty email shipped as mixed / modular on Tuesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SHOP MISS A does discount it averages 11.0% off β 11.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for SHOP MISS A vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Affordable Beauty
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Category Discovery
Hero headline
Welcome to Miss A β Beauty That Doesn't Break the Bank
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βPrices starting at $1βefficacy Β· unsubstantiated
βYour one stop shop for everything makeup, skincare & accessoriesβingredient Β· unsubstantiated
Products featured
AOA Studio Dewy Blend Foundation
A3A Skin Clearing Anti-Acne Serum
A3A Skin Clearing Anti-Acne Cream
AO Lab Perfume Collection
AOA Pro Press-On Nails
AOA Studio False Lashes
Fashion Jewelry Collection
Kujola
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