How TSC built this send — a routine education email shipped as editorial / long-form on Wednesday at 4am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When TSC does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for TSC vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Influencer Collab
Hero headline
Alyssa's Skin Rituals
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop her routine”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Supports the skin barrier, deeply hydrates, helps calm irritation and redness.”efficacy · unsubstantiated
“A few minutes a day makes a difference in how lifted and awake I look.”efficacy · unsubstantiated
“Keep your masks in the fridge, ice roll over top and you have an at-home facial moment.”efficacy · unsubstantiated
Products featured
Ice Rollerhero
Lipid Serum
Face Towels
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.