TSC/Routine Education/email teardown

Are you a mouth breather?

How TSC built this send — a routine education email shipped as product hero on Saturday at 3am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: TSC TeamcampaignPreheader: “Mouth tape is your solution ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Full price
Voice warmth
0.60
Sent
Sat · 3am
Format
Product hero
How this send compares
  • When TSC does discount it averages 20.0% off 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for TSC vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Efficacy Claims
Hero headline
Are You a Mouth Breather?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP MOUTH TAPE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
3am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Supports nasal breathingefficacy · unsubstantiated
  • Sculpt in your sleepefficacy · unsubstantiated
  • Reduces snoringefficacy · unsubstantiated
  • Brightens eyesefficacy · unsubstantiated
  • Deeper sleep, fewer wake-upsefficacy · unsubstantiated
  • Wake up more energizedefficacy · unsubstantiated
  • According to Dr. Mark Burhenne, mouth breathing during sleep can contribute to bad breath, dry mouth, red inflamed gums, increased cavity risk, more plaque buildup, overall poor oral healthingredient · substantiated
  • You're going to feel better, your skin will tighten, it'll help the position of your jaw — Dr. Mark Burhenneefficacy · unsubstantiated
Products featured
  • Eden Rock Mouth Tapehero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.