How TSC built this send — a back in stock / restock email shipped as product hero on Tuesday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When TSC does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for TSC vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Back In Stock / Restock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Social Proof / Ugc
Hero headline
Mint Roller is Back
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP MINT ROLLER”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“It sold out for a reason, so we brought it back, with a twist.”social proof · unsubstantiated
“It sold out once. It will again.”social proof · unsubstantiated
“The same compact, dual-sided roller, now in a softer pink.”ingredient · substantiated
Products featured
Mint Rollerrestock
Kujola
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