How TSC built this send — a social proof email shipped as mixed / modular on Wednesday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When TSC does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for TSC vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Routine Education
Hero headline
Viral for a Reason
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Over 2 Million Sold”social proof · unsubstantiated
“May help reduce snoring and bad breath”efficacy · unsubstantiated
“May help strengthen/define jawline”efficacy · unsubstantiated
“May help you wake up more energized”efficacy · unsubstantiated
“May create a stronger chin profile”efficacy · unsubstantiated
“Deep rest may help your eyes appear brighter”efficacy · unsubstantiated
Products featured
Mouth Tapebestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.