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Sky and Sol/Clean Ingredients/email teardown

Welcome To Sky & Sol.

How Sky and Sol built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Sky and SolflowPreheader: “This Is Where Real Skincare Begins. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.85
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.85 for Sky and Sol vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Simple Skincare Routine
Hero headline
This Is Where Real Skincare Begins.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP OUR FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Made With Edible-Grade Ingredients”ingredient · unsubstantiated
  • “Reef Safe, Non-Comedogenic, 3rd Party SPF Tested”efficacy · substantiated
  • “Hypoallergenic, Gluten Free, No Fragrances or Artificial Preservatives”ingredient · unsubstantiated
  • “200,000+ skin transformations and counting”social proof · unsubstantiated
  • “U.S. cGMP Quality Tested for Purity”efficacy · substantiated
  • “Water Resistant (80 Minutes) Broad Spectrum SPF 50”efficacy · substantiated
Products featured
  • Face and Body Sunscreen Kraft Bag SPF 50 - 500ghero
  • Tallow Leave-In Hair Cream
  • Sky and Sol Everyday Sunscreen SPF 30
  • The Sunny Bundle
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.