How Siblings built this send — a loyalty program onboarding email shipped as mixed / modular on Tuesday at 7am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore rewards”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“feel-good fragrance, thoughtful design, and a lighter footprint”sustainability · unsubstantiated
“$1 spent = 1 point earned”ingredient · substantiated
“You'll receive 400 points—enough for a free candle in your next order”guarantee · substantiated
Products featured
Candle
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.