How Sienna Nail Polish built this send β a clean ingredients email shipped as user-generated on Sunday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.87 for Sienna Nail Polish vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Your Ritual Starts Here π€
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βTreat Yourselfβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βThe world's only B Corp certified nail colour.βranking Β· substantiated
βPlant-based, earth friendly nails β as kind to you as it is to the planet.βingredient Β· unsubstantiated
βOur customers report noticing a difference in the health and appearance of their nails after using our plant based products.βefficacy Β· unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.