How Silly George built this send β a discount led email shipped as product hero on Saturday at 8am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 26.3% when it discounts).
Voice warmth 0.72 for Silly George vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
25% Off Flash Sale | Shop Before Midnight
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Before Midnightβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β10K+ Reviews Say They're Worth Itβsocial proof Β· unsubstantiated
βSo easy to apply and love how they are gentle on my sensitive eyes. β Katherine F.βsocial proof Β· unsubstantiated
βI always run out of 10 mm lashes before the rest of the sizes so this small refill option is great. β Christina L.βsocial proof Β· unsubstantiated
βMakes applying lashes much easier, especially when you want better control during placement. β Amazon Customerβsocial proof Β· unsubstantiated
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Kujola
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