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Silly George/Discount Led/email teardown

This Is It (Really)! πŸ’– 25% OFF

How Silly George built this send β€” a discount led email shipped as plain-text on Sunday at 10pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Silly GeorgecampaignPreheader: β€œSave today. Pay full price tomorrow. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.88
Sent
Sun Β· 10pm
Format
Plain-text
How this send compares
  • 25% off β€” 2.5 points deeper than the tracked set average of 22.5% (this brand averages 26.3% when it discounts).
  • Voice warmth 0.72 for Silly George vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Last Chance Urgency
Hero headline
Our Biggest Sale of the Season Ends Tonight
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Silly George”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ6x sold-out Pop-On Lashes in Flaunt”social proof Β· unsubstantiated
  • β€œBold, extension-inspired look with full, fluttery volume and instant drama”efficacy Β· unsubstantiated
  • β€œDark Brown Blush freshly restocked”ingredient Β· unsubstantiated
Products featured
  • Pop-On Lashes in Flauntbestseller
  • Pop-On Lashes in Dark Brown Blushrestock
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.