How Silly George built this send β a discount led email shipped as product hero on Sunday at 2pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 26.3% when it discounts).
Voice warmth 0.72 for Silly George vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Restock
Hero headline
SALE EXTENDED β 25% OFF SITEWIDE
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Extended
'By popular demand' β the sale runs longer.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βFIND YOUR NEXT FAVORITEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βPop-Ons in Bloom Dark Brown: 'My summer shade! The perfect true brunette for dark brown hair.' β Virginia F.βsocial proof Β· substantiated
β5-star rated Pop-Ons in Bloom Dark Brownβsocial proof Β· unsubstantiated
βJust-restocked Dark Brown Pop-Onsβingredient Β· unsubstantiated
Products featured
Pop-Ons in Bloom Dark Brownrestock
The Arc Tweezer$11
Pop-On Lashes: The 75 Lash$27bestseller
Kujola
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