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Jewels, Founder of Simple Body/Clean Ingredients/email teardown

I read every ingredient label for a year.

How Jewels, Founder of Simple Body built this send — a clean ingredients email shipped as editorial / long-form on Wednesday at 9am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Jewels at Simple BodyflowPreheader: “This is the honest story of how Simple Body started. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.90
Sent
Wed · 9am
Format
Editorial / long-form
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
  • Voice warmth 0.85 for Jewels, Founder of Simple Body vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Founder Story
Hero headline
I read every ingredient label for a year.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“See What We Make”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Every formula follows COSMOS certification principles — no synthetic fragrances, no endocrine disruptors”ingredient · substantiated
  • “Everything is made in small batches in our Colorado Springs lab”ingredient · unsubstantiated
  • “Ingredients chosen because they work, not because they're trendy”efficacy · unsubstantiated
  • “90-Day Worry Free Returns”guarantee · substantiated
  • “Skincare that's genuinely clean and actually effective”efficacy · unsubstantiated
Products featured

No products named.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.