How Jewels, Founder of Simple Body built this send — a social proof email shipped as user-generated on Friday at 9am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Jewels at Simple BodyflowPreheader: “Her dermatologist had already told her to give up on new products. Then she found us. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.92
Sent
Fri · 9am
Format
User-generated
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.85 for Jewels, Founder of Simple Body vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Sensitive Skin
Hero headline
She almost didn't try it.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Products They Love”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“98% (implied high satisfaction rate referenced in visible prices/codes)”social proof · unsubstantiated
“One of the only products that worked gently with my Rosacea, and is so natural it's pregnancy safe.”ingredient · unsubstantiated
“Simple Body products healed my skin.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.