How SKIN1004 built this send — a discount led email shipped as product hero on Tuesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.71 for SKIN1004 vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
STILL HERE, WAITING FOR YOU! — Welcome Coupon 20% Off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“UNLOCK COUPON”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clinically proven actives (Niacinamide, Retinol, and Matrixyl) delivered deep into skin via micro-sized spicules.”efficacy · unsubstantiated
“Madagascar Centella delivers 7× more soothing power.”efficacy · unsubstantiated
“Madewhite™ and Centella to target dark spots and soothe the skin.”ingredient · unsubstantiated
“Pink Himalayan Salt, Peptides, and Centella purify and tighten clogged, enlarged pores.”ingredient · unsubstantiated
“Hypoallergenic line formulated to soothe acne-prone skin.”efficacy · unsubstantiated
“Hyaluronic Acid and Centella for deep, calming moisture.”ingredient · unsubstantiated
“Fermented Centella and Ceramide NP to calm, repair, and defend against signs of aging.”ingredient · unsubstantiated
Products featured
Lab in Naturenew
Centellabestseller
Tone Brightening
Poremizing
Tea-Trica
Hyalu-Cica
Probio-Cica
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.