How SkinAct built this send β a bestseller curation email shipped as mixed / modular on Friday at 9am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SkinAct does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.66 for SkinAct vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bestseller Curation
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Professional Equipment
Hero headline
Only The Best For Your Business
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βDiscover the essentials that beauty professionals like yourself swear by.βsocial proof Β· unsubstantiated
Products featured
Digital Katana Steamerbestseller
Venus Bed (7 color options)bestseller
Platinum Multifunction Skin Care Systembestseller
LED Face Maskbestseller
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.