How Skinfix built this send — a gift with purchase email shipped as product hero on Friday at 2pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Skinfix does discount it averages 18.0% off — 4.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for Skinfix vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Efficacy
Hero headline
Free Triple Lipid Lip Treatment
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$70
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get Your Gift”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically Proven. Trusted By Sensitive Skin.”efficacy · unsubstantiated
“Get smoother, fuller, pillowy-soft lips with this replenishing lip treatment.”efficacy · unsubstantiated
“Brighten + Firm 15% Vitamin C Serum”ingredient · substantiated
“Tested + recommended by unbiased derms”social proof · unsubstantiated
Products featured
Triple Lipid Lip Treatmenthero
Balancing Soft-Foam Clay Cleanser
Brighten + Firm 15% Vitamin C Serum
Ceramide Prime Whipped Cream
Triple Lipid Activating Serum
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.