How Skinfix built this send — a clinical results email shipped as product hero on Tuesday at 2pm, carrying a spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Skinfix does discount it averages 18.0% off — 4.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for Skinfix vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Sensitive Skin
Hero headline
The One-Wash Pore Reset
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Clay Cleanser”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“97% experienced more balanced-looking skin after 1 wash”efficacy · substantiated
“Results of a 1-week clinical trial and consumer perception study on 34 participants with oily or combination skin”efficacy · substantiated
“Clinically Validated By A Third-Party Lab”efficacy · substantiated
“Clinically Proven. Trusted By Sensitive Skin.”efficacy · unsubstantiated
Products featured
Balancing Soft-Foam Clay Cleanser$30hero
Oil-Balancing Hydration Duo$71
Balance + Brighten Routine$122
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.