How Skinfix built this send — a routine education email shipped as editorial / long-form on Friday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.0% when it discounts).
Voice warmth 0.61 for Skinfix vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Let's Get Personal
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take Quiz”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Target acne with derm-loved ingredients. Gentle on skin, tough on breakouts.”efficacy · unsubstantiated
“Our science-backed formulas work to visibly improve signs of aging.”efficacy · unsubstantiated
“Amplify skin's moisture and glow with solutions that deliver deep hydration.”efficacy · unsubstantiated
“Gentle on skin, tough on flare-ups. No steroids, just real relief.”ingredient · unsubstantiated
Products featured
2% BHA Cleanser (Acne+)
Aging Skincare (Anti-Aging Collection)
Barrier Balancing Water Cream (Barrier+)
Dermatitis Relief Balm (Eczema+)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.