How Skinfix built this send โ a clinical results email shipped as mixed / modular on Wednesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.0% when it discounts).
Voice warmth 0.61 for Skinfix vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Your Best Skin Yet
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โ100% showed improved moisture retention, with hydration increasing by 46% immediately and 67% after 4 weeksโefficacy ยท substantiated
โ100% said their skin feels smoother and deeply hydratedโefficacy ยท substantiated
โ100% had immediate barrier function improvementโefficacy ยท substantiated
โSkincare that's clean, clinically proven, and designed to help you feel good in your skin every dayโefficacy ยท unsubstantiated
โTested + recommended by unbiased dermsโsocial proof ยท unsubstantiated
Products featured
Triple Lipid-Peptide Creamhero
Triple Lipid Activating Serum
Foaming Oil Cleanser
Ceramide & Ectoin Gentle Gel Cleanser
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.