How SKINN built this send — a founder story email shipped as editorial / long-form on Wednesday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for SKINN vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Founder Story
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Clean Ingredients
Hero headline
Meet SKINN Founder: Dimitri James
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
$25
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BEST SELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean, effective products that truly make a difference”efficacy · unsubstantiated
“Products meticulously crafted with the finest ingredients, backed by years of expertise and innovation”ingredient · unsubstantiated
Products featured
No products named.
Kujola
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