Take a look inside Dimitri's Skincare Routine π
How SKINN built this send β a routine education email shipped as editorial / long-form on Monday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for SKINN vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Inside Dimitri's Skincare Routine
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$25
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βAt-home microdermabrasion treatment with VC5 Crystal Technologyβingredient Β· unsubstantiated
βAnti-aging serum targeting deep wrinkles with Ferulic Acid, Retinol + Vitamin Cβingredient Β· unsubstantiated
βDeeply hydrating crΓ¨me moisturizer with 72-hour moisture lockβefficacy Β· unsubstantiated
βClarifying Multi-action Gel Face Wash with AHAs + BHAβingredient Β· unsubstantiated
Products featured
Green Tea + Mint Cleanserbestseller
DermAppeal Microdermabrasion Treatmentbestseller
Deep Wrinkle Protocol Age Reset Serum Intensivebestseller
Luminous Firming Creambestseller
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