How SKINN built this send — a clinical results email shipped as product hero on Wednesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SKINN does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for SKINN vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
The Eyes Have It
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“WAKE UP YOUR EYES”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Instant glow. Real firming. Zero irritation.”efficacy · unsubstantiated
“Caffeine is the reason your eyes look rested even when you're not.”ingredient · unsubstantiated
“De-puffs: Visibly reduces the look of puffiness and swelling.”efficacy · unsubstantiated
“Revives: Energizes tired, fatigued eyes for a refreshed finish.”efficacy · unsubstantiated
“Brightens: Helps the under-eye area look more awake and even.”efficacy · unsubstantiated
“Brightening after 1 use, results may vary.”efficacy · unsubstantiated
“93% (implied from visible price/stat context)”efficacy · unsubstantiated
Products featured
Age Reset Illuminate + Firm Eye Serumrestock
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.