๐ช 15% off Gold Infusions and microneedling ๐ช
How Skin Pharm built this send โ a discount led email shipped as editorial / long-form on Wednesday at 1pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.73 for Skin Pharm vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Collagen Support
Hero headline
15% off refined, rejuvenated skin
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 31, 2025
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โBOOK NOWโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โSupport collagen production, refine texture and enhance radianceโefficacy ยท unsubstantiated
โAfter age 25, we lose about 1% of collagen per yearโingredient ยท substantiated
โGold Infusion: tighter pores, hydrated skin, a balanced barrier, even tone and all-around more vibrant skinโefficacy ยท unsubstantiated
โMicroneedling with PDGF targets pigment but also addresses all common skin and aging concernsโefficacy ยท unsubstantiated
Products featured
Gold Infusionhero
Microneedlinghero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.