How Skin Pharm built this send โ a discount led email shipped as editorial / long-form on Tuesday at 3pm, carrying a $1 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Skin Pharm does discount it averages 17.5% off โ 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for Skin Pharm vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
$1 off Botox/Dysport ends soon
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$1 off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
โWeโโYouโ
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โBook Nowโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โYour dose is completely customized based on your goals and unique anatomy.โefficacy ยท unsubstantiated
โResults begin to appear within three days and fully set in after two weeks.โefficacy ยท unsubstantiated
โResults typically last between three and four months.โefficacy ยท unsubstantiated
Products featured
Botox/Dysporthero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.