How Skin Pharm built this send — a summer sale email shipped as mixed / modular on Thursday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
Voice warmth 0.72 for Skin Pharm vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Summer Sale
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Press Social Proof
Hero headline
Products worth packing
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 9, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A hydrating cleanser that purifies without stripping”efficacy · unsubstantiated
“Hyaluronic acid and peptides that hydrate and firm”ingredient · substantiated
“[It] floods the skin with much needed moisture, and skin is left feeling so soft and comfortable. — Cosmopolitan”social proof · substantiated
“When I don't use it, I notice. It's the perfect blend for deep hydration and has helped change my skin. — Taylor Hill in Glamour”social proof · substantiated
“[High Beam...] combats dark spots, uneven texture, fine lines and overall dullness. — TZR”social proof · substantiated
“Kelsea Ballerini is a big fan of Skin Pharm's 100% Mineral Tinted SPF — Elite Daily”social proof · substantiated
Products featured
Gentle Rinse$34
Youth Serum$98
High Beam$77
100% Mineral Tinted SPF$51
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.