How Skin Pharm built this send โ a routine education email shipped as editorial / long-form on Friday at 5pm, carrying a $1 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Skin Pharm does discount it averages 17.5% off โ 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for Skin Pharm vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Summer
Hero headline
Three things to catch up on this weekend
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$1 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โAdd to Bagโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โBotox/Dysport can help regulate excess sweating and provide reliefโefficacy ยท unsubstantiated
โThe Anywhere Essentials for clarity and hydrationโefficacy ยท unsubstantiated
Products featured
The Anywhere Essentialshero
Botox/Dysport
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.