How Skin Pharm built this send — a new patient welcome offer email shipped as editorial / long-form on Wednesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.73 for Skin Pharm vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Patient Welcome Offer
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Provider Introduction
Hero headline
see you again soon!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BOOK NOW”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“My goal is to empower you to look and feel your absolute best, offer honest guidance and focus on natural and refined enhancements.”efficacy · unsubstantiated
“I always aim to provide natural results that enhance your inherent beauty and leave you feeling more confident than ever.”efficacy · unsubstantiated
Products featured
Botox/Dysport
Filler
Microneedling
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.