How Skratch Labs built this send — a personalized hydration email shipped as product hero on Thursday at 11pm, carrying a 29% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Skratch LabscampaignPreheader: “Build a system that works for your sweat, your gut, and your training. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
29% off
Voice warmth
0.75
Sent
Thu · 11pm
Format
Product hero
How this send compares
29% off — 6.5 points deeper than the tracked set average of 22.5% (this brand averages 29.0% when it discounts).
Voice warmth 0.76 for Skratch Labs vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Personalized Hydration
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
when it comes to hydration, it's personal.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
29% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our products will help you perform better — if they don't, we'll help you find something else or refund your purchase.”guarantee · substantiated
“A flexible way to mix, match, and make hydration work for your training, your sweat, and your gut.”efficacy · unsubstantiated
Products featured
Skratch Hydration Systemnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.