How Skratch Labs built this send — a clean ingredients email shipped as editorial / long-form on Tuesday at 11pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Skratch Labs does discount it averages 29.0% off — 6.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Skratch Labs vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Guarantee
Hero headline
it's simple. it works. we care.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“about us”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“We guarantee that our products will help you perform better. If they don't, we'll help you find something else or refund your purchase.”guarantee · substantiated
“Each ingredient earns its place — no mystery blends, no meaningless extras, no excess vitamins your body won't absorb.”ingredient · unsubstantiated
“We use real fruit and real food for flavor and function, choosing ingredients for how they perform, not for margins.”ingredient · unsubstantiated
“We fix real problems: gut issues, energy crashes, dehydration.”efficacy · unsubstantiated
“Co-founded by Dr. Allen Lim, a coach, exercise physiologist, and chef, and Ian MacGregor, a former pro cyclist.”social proof · substantiated
Products featured
Skratch Labs Sports Drinkshero
Skratch Labs Food Products
Kujola
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