How Skratch Labs built this send — a routine education email shipped as editorial / long-form on Sunday at 11pm, carrying a 29% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
29% off — 6.5 points deeper than the tracked set average of 22.5% (this brand averages 29.0% when it discounts).
Voice warmth 0.76 for Skratch Labs vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Gut Friendly Fuel
Hero headline
Mix + Match Your Way to Better Performance
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
29% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Sunday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Delivers up to 100g of carbs per bottle to fuel your session”efficacy · unsubstantiated
“Our fuel products won't wreck your gut”efficacy · unsubstantiated
“Fast-acting and easy to eat mid-effort”efficacy · unsubstantiated
“More enjoyable than choking down a gel”efficacy · unsubstantiated
“Soft-baked, made with real food (like oats, nut butters, and fruit)”ingredient · substantiated
“All orders are backed by the Skratch Labs Guarantee — we guarantee our products will help you perform better”guarantee · unsubstantiated
Products featured
Super High-Carb Sport Drink Mixhero
Energy Chews
Energy Bars
Portables Cookbook
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.