Slow North / Clean Ingredients / email teardown
PSA: Not all candles are created equally. π―οΈ How Slow North built this send β a clean ingredients email shipped as product hero on Tuesday at 11pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: Slow North flow Preheader: βHere is what makes Slow North the cleaner choice. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.79 for Slow North vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Is Your Candle Truly Clean?
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βExplore Clean Candlesβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βPure essential oils β no synthetic fragrancesβ ingredient Β· unsubstantiated βPlant-based wax for a cleaner burnβ ingredient Β· unsubstantiated βSimple, transparent ingredient listβ ingredient Β· unsubstantiated βGentle for scent sensitive homesβ efficacy Β· unsubstantiated β"I love soy candles and this one is by far the best!" β Finch D. (5-star review)β social proof Β· substantiated Products featured
Of The Sea Soy Candle hero Eucalyptus + Lavender Soy Candle Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Slow North β All clean ingredients emails β All % off offers β