Slow North / Clean Ingredients / email teardown
Why customers choose Slow North πΏ How Slow North built this send β a clean ingredients email shipped as product hero on Friday at 11pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: Slow North flow Preheader: βDiscover the natural ingredients and thoughtful details that set us apart Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.79 for Slow North vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
First Order Discount
Hero headline
The Details That Matter β Crafted with Intention
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βTake the Quizβ
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βClean ingredients you can trustβ ingredient Β· unsubstantiated βLong lasting, high quality burnβ efficacy Β· unsubstantiated βScent profiles that support wellbeingβ efficacy Β· unsubstantiated βNo synthetic fragrance oilsβ ingredient Β· unsubstantiated β100% Essential Oils, Hand-Pouredβ ingredient Β· unsubstantiated Products featured
Of the Sea Soy Candle hero Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Slow North β All clean ingredients emails β All % off offers β