How Slow North built this send โ a brand story / founder origin email shipped as editorial / long-form on Wednesday at 11pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.79 for Slow North vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Story / Founder Origin
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Clean Ingredients / Natural Essentials
Hero headline
Why I started Slow North...
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.45
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โUse [redacted] to enjoy 15% off your first order at slownorth.comโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
11pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โCrafted in small batchesโingredient ยท unsubstantiated
โScented with pure essential oilsโingredient ยท unsubstantiated
โMade with plant-based ingredientsโingredient ยท unsubstantiated
โMore than 39,000 customers have welcomed our candles and wellness goods into their homesโsocial proof ยท unsubstantiated
โSustainably-designed to support your daily ritualsโsustainability ยท unsubstantiated
Products featured
Forest Bathing Candle
Favorites Collection (candle set)
Eucalyptus + Lavender Candle
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.