How Slow North built this send β a social proof email shipped as editorial / long-form on Friday at 10pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.79 for Slow North vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Bestseller
Hero headline
The Slow North Essentials Everyone Is Talking About
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Our Bestsellersβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
10pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βGoop: 'I can feel my shoulders relax from the warmth, and my neck is more flexible at the end of the day.'βefficacy Β· unsubstantiated
βCosmopolitan: 'For those who suffer from pesky headaches instead of sweet dreams, this lightly weighted mask was made for you.'βefficacy Β· unsubstantiated
βAs seen in: O The Oprah Magazine, Martha Stewart, Magnolia Journalβranking Β· substantiated
βCandles featured in top publicationsβranking Β· substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.