How Smileactives built this send — a discount led email shipped as product hero on Wednesday at 12am, carrying a 77% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
77% off — 54.5 points deeper than the tracked set average of 22.5% (this brand averages 59.6% when it discounts).
Voice warmth 0.63 for Smileactives vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Oral Health Month
Hero headline
Perfect White System 77% Off - Everything You Need for a Visibly Brighter Smile
Emotional appeal
fear of missing out
Calendar moment
Oral Health Month
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
77% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get Yours Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“77% Off the Perfect White System — just $39.95 (a $158.90 value)”efficacy · unsubstantiated
“Everything you need for a visibly brighter smile”efficacy · unsubstantiated
“Plus a 2nd Pro Whitening Gel Free”guarantee · substantiated
Products featured
Perfect White System$40hero
Pro Whitening Gel
Tribeam Edge
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.