How Smileactives built this send — a discount led email shipped as product hero on Saturday at 6pm, carrying a 77% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
77% off — 54.5 points deeper than the tracked set average of 22.5% (this brand averages 59.6% when it discounts).
Voice warmth 0.63 for Smileactives vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Introductory Offer
Hero headline
LED Blue Light Whitening Kit — Save 77%
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
77% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR OFFER”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Saturday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Yellow gone forever! Works like a charm.”efficacy · unsubstantiated
“Save 77% with introductory order”guarantee · unsubstantiated
“Brighter Teeth”efficacy · unsubstantiated
Products featured
LED Blue Light Whitening Kit$40hero
Pro Whitening Gel$0
Kujola
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