How Smileactives built this send — a clinical results email shipped as mixed / modular on Tuesday at 7am, carrying a 65% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
65% off — 42.5 points deeper than the tracked set average of 22.5% (this brand averages 59.6% when it discounts).
Voice warmth 0.63 for Smileactives vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
New Launch Welcome Offer
Hero headline
Welcome to smileactives – Claim Your Offer
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
65% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR OFFER”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Enjoy a whiter smile in just 2 steps”efficacy · unsubstantiated
“Get your teeth white by brushing 2x a day”efficacy · unsubstantiated
“Proven safe and effective”efficacy · unsubstantiated
“No more strips or trays”ingredient · substantiated
“60-Day Money Back Guarantee”guarantee · substantiated
“After 30 days results shown”efficacy · unsubstantiated
Products featured
Pro Whitening Gelbestseller
Kujola
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