How Smileactives built this send — a clinical results email shipped as product hero on Wednesday at 6pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 59.6% when it discounts).
Voice warmth 0.63 for Smileactives vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bogo Promotion
Hero headline
Transform Your Smile: Up to 7 Shades Brighter!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM OFFER”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Up to 7 Shades Brighter”efficacy · unsubstantiated
“Clinically Tested Results – Based on a company sponsored Clinical Study”efficacy · substantiated
“Easy to use – pump, brush, smile, repeat”efficacy · unsubstantiated
“Customer review: 'I am seeing a difference already. At least one shade lighter.'”social proof · unsubstantiated
Products featured
Pro Whitening Gelhero
Whitening Pen
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.