How Bryan & Phil built this send — a clean ingredients email shipped as plain-text on Wednesday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bryan & Philflow
Offer
Full price
Voice warmth
0.85
Sent
Wed · 6am
Format
Plain-text
How this send compares
When Bryan & Phil does discount it averages 5.0% off — 17.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Bryan & Phil vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Brand Values & Accessibility
Hero headline
A note from the Snif founders.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Click here”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clean, high-quality formulas using the highest-quality ingredients and non-toxic materials that won't irritate your skin, nose, or home.”ingredient · unsubstantiated
“All of our scents are designed for anyone and everyone to wear (genderless).”efficacy · unsubstantiated
“Spray before you commit — 2 ml sample included with 30 ml fragrance purchase.”guarantee · substantiated
Products featured
30 ml Fragrance
2 ml Sample
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.