How Bryan & Phil built this send — a clean ingredients email shipped as editorial / long-form on Friday at 6am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Bryan & Phil does discount it averages 5.0% off — 17.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Bryan & Phil vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Ingredient Quality
Hero headline
high-quality. made to last.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop all”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“We spend at least 3x more on our fragrance oil than luxury brands do (while charging you way less).”efficacy · unsubstantiated
“Our fragrances are created at 18% concentration, making them a classic eau de toilette with 6-8 hours of staying power.”ingredient · substantiated
“Our premium ingredients are sourced from all over the world—our neroli is from Nepal and our vanilla from Madagascar.”ingredient · substantiated
“Our fine fragrances, candles, and laundry products are all clean, non-toxic, vegan, and cruelty-free.”ingredient · unsubstantiated
“We work with world-class perfumers to develop our scents.”efficacy · unsubstantiated
Products featured
Vanilla Vice
Sweet Ash
Off the Grid
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.