How So Avant Garde built this send — a discount led email shipped as product hero on Monday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.59 for So Avant Garde vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
TIME IS RUNNING OUT! LAST CHANCE FOR 15% OFF
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP OUR FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
trk.send.so-avant-garde.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The choice of fragrance lovers”social proof · unsubstantiated
“So Avant Garde changed the way I experience scent—luxury made personal.”social proof · unsubstantiated
“This is the perfect scent to wear anywhere, year round...Millesime Imperial Eau de Parfum is my new favorite”social proof · unsubstantiated
“Duchessa is breathtaking. Scent-wise and also packaging. Delicious warm incense sweet cherry vibes. Luxury.”social proof · unsubstantiated
Products featured
Ame du Fleur Eau de Parfumbestseller
Jump Up and Kiss Me Hedonistic Perfumebestseller
DELINA Eau de Parfumbestseller
Crush Extrait de Parfumbestseller
Blanche Bete Eau de Parfumbestseller
VIP Shipping Protection+
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.