How So Avant Garde built this send — a ingredient education email shipped as editorial / long-form on Tuesday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.59 for So Avant Garde vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Ingredient Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Natural vs. Synthetic
Emotional appeal
trust
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“READ THE ARTICLE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
33
Multi-CTA layout
Primary destination URL
trk.send.so-avant-garde.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Natural ingredients bring depth and complexity; derived from flowers, woods, fruits, and resins”ingredient · unsubstantiated
“Synthetic ingredients improve consistency and performance and create scent profiles nature can't produce on its own”ingredient · unsubstantiated
“Great niche houses depend on both natural and synthetic ingredients”efficacy · unsubstantiated
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Kujola
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