How So Avant Garde built this send — a discount led email shipped as mixed / modular on Tuesday at 3pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.59 for So Avant Garde vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Vacation Mode, Bottled
Emotional appeal
aspiration
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 5, 2001
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.send.so-avant-garde.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Pink pepper and sea salt on warm skin. I wore this on a boat and someone asked me what it was before I sat down.”social proof · unsubstantiated
“Citrus and mint but grown up. This is what Ibiza smells like if you are doing it right.”social proof · unsubstantiated
“Clean and radiant. I reach for this every time it is over 80 degrees.”social proof · unsubstantiated
Products featured
Eau D'Ominance
Luxury Passion
Uluwatu
Éclat
Kujola
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