How So Avant Garde built this send — a loyalty rewards onboarding email shipped as mixed / modular on Tuesday at 8am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: So Avant Gardeflow
Offer
$15 off
Voice warmth
0.70
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
When So Avant Garde does discount it averages 22.3% off — 0.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for So Avant Garde vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Loyalty Rewards Onboarding
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Referral Bonus
Hero headline
WELCOME to the CLUB — MORE DUST MEANS MORE TREATS
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Refer a Friend”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
16
Multi-CTA layout
Primary destination URL
trk.send.so-avant-garde.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“So Avant Garde is the premiere source for niche and luxury fragrances and fragrance samples.”ranking · unsubstantiated
“Subscribers get fun gifts and rewards at key order milestones (handpicked by us!)”guarantee · unsubstantiated
Products featured
Tiziana Terenzi Arrakishero
Bentley For Men Black Edition
Kujola
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